Virtual Reality for Business
Future of Pet Cinematic VR Experience
Client:
A Fortune 500 Pet Food Company
Industry:
CPG / Manufacturing
Overview
A Fortune 500 client commissioned RazorEdge to support with VR/AR/Web channel-based experience design and delivery, as well as device procurement and licensing for their Retail Innovation Center. The goal was to elevate the nature of their learning seminars with strategic retailers by replacing outdated presentation formats like PowerPoint with more dynamic, immersive and self-guided experiences.
Requirements
Ensure maximum range of motion with no wires, a truly untethered experience
Deliver self-paced learning and exploration of the immersive experiences without the need for centralized coordination
Support ongoing upgrade and enhancement in an agile fashion to meet the demand of the rapidly evolving pet industry
Deploy VR/AR experiences securely within the corporate network
Ensure that customers with zero or little experience with VR/AR could easily jump into the experiences without assistance
Process
Conducted on-site ideation sessions, UI wireframing and VR prototyping with the client’s category, product, nutrition and consumer behavior research teams to redesign the customer journey
Designed and developed four bespoke VR experiences on HTC Vive Focus mobile VR headsets
Deployed HTC Vive Enterprise Portal for secure deployment and upgrade of the headsets at the RIC
Results
The client experienced a dramatic increase in strategic retailers booking visits to the RIC for the first time in many years.
Feedback from the strategic retailers and leadership teams on the new experience journey was excellent.
