What is Extended Reality (XR)?
Extended Reality (XR) encompasses Virtual and Augmented Reality based 3D experiences delivered to participants via headsets, smartglasses, holographic projection, interactive displays, mobile devices and a wide range of evolving wearables and peripherals. RazorEdge believes that all communication mediums must be additive to our physical reality in order to deliver value to the lives of others at work, life and play. We focus on the power of XR based experiences to extend far beyond the innate capabilities of the human body to experience sight, sound, touch, time, distance and scale.
XR is a Channel, Not a Technology
At RazorEdge we stand firm in our conviction that XR is a Channel unto itself and represents the next stop on the evolutionary journey of human communication. The channel will leverage enabling technologies like Robotics, Haptics, IOT, AI/Machine Learning, 5G networking and blockchain to create new immersive and multisensory experiences not possible with the traditional mediums of print, radio, TV, web and mobile.
Why do I need a Managed Program?
Most corporate marketing, sales, operations and IT professionals are too focused on daily operations to keep pace with the continuous and rapid evolution of XR related software and hardware and enabling technologies. As a company's XR solutions portfolio grows, it becomes increasingly complex to deliver timely features, fixes, and upgrades without a comprehensive program. Customers, Vendors and Employees require targeted, personalized and dynamic experiences not static, one-size-fits-all applications.
RazorEdge Managed XR&D Program Levels
Formulating, executing and managing an effective and value-added virtual, augmented, or extended reality (XR) program requires deep, broad knowledge in a complex channel that is fluid and continuously changing. The resources at RazorEdge are passionate about the current XR landscape and where it is heading. The Managed XR Research and Development Program is an annualized, subscription-based service that delivers strategic planning, program management, innovative research and continuous enhancement capabilities to your company at a level that best fits the maturity of your XR Channel.
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Education & Training
HARVEST Seasonal Seminars
3-4 hour seminars and hands on instruction and demonstration by industry leaders in AEC, Healthcare, Engineering, Automotive and more typically hosted at the AGORA. The purpose of these seminars is to educate both innovation teams and senior leadership through presentation of case studies that prove real world ROI.
As a founding member of the 2nd largest Midwestern Chapter of the Global VR/AR Association of over 24,000 worldwide professionals and 4,100 companies, RazorEdge has strong industry ties to thought leaders, ground breaking engineers and seasoned audio, optics, haptics and VFX industry veterans who provide a wide range of webinar and both online and on premise training and education solutions.
Hands on Demonstration
Participants receive hands on demonstration of various business solutions targeted to customers, vendors and employees through the XR Channel in our downtown Cleveland XR Lab.
XR Exhibit Development
RazorEdge can work with client partner creative and marketing teams on strategy, ideation and concepting for XR based exhibits and presentations at huge industry focused conferences. We can collaborate on case study development at the intersection of your specific verticals and XR through our partnership with leading OEMs.
XR Device/Software Access, Research and Prototyping
Access to Pre-Release and Production XR Hardware/Software
RazorEdge maintains strategic OEM and supplier relationships including a strategic partnership with Cleveland based CHANNEL XR, a fellow CLEVR Company and niche value-added reseller focused on equipment, peripherals and software used in the creative design and production pipelines for Extended Reality, Game, Immersive Film and Holographic experiences. These partnerships allow our clients partners to participate in early access, beta and even alpha stage programs for a wide range of XR devices and software development kits.
Access to focused best in breed XR Research
RazorEdge only partners with research and analyst firms whose core focus is XR. Our strategic partnerships with VR/AR research team ARtillry Intelligence extends to our client partners comprehensive, relevant and timely analytics to guide decision making and overall XR Program strategy and execution.
Staying ahead of the competition
As our client partners continue their journey across the maturity curve of the XR Channel it is critical that parallel research and prototyping efforts take place to properly assess feasibility of incorporating emerging technologies and processes into the creation pipeline. Some very key technologies that are coming to market in 2019 which will dramatically improve the capabilities of XR experiences including, but in no way limited to:
Consumer grade AR glasses from companies like North, Oakley
Foveated Rendering allowing for much higher resolution images and 3D models
Shift of high end VR headsets from tethered to untethered models
Launch of 8K capable VR headsets including StarVR, Pimax
Shift in mobile VR headsets from Oculus and HTC Vive from 3DOF to 6DOF allowing for correct hand positioning in experience
Launch of Microsoft HoloLens version 2 AR headset and others
Commercialization of haptic gloves
Eye Tracking (including both Retinal and Pupillary data)
Emergence of rapid prototyping platforms like Microsoft Maquette, Amazon Sumerian
Launch of new AR development platforms like Adobe Project Aero
XR Asset Planning and Budgeting
Our OEM and supplier partnerships grant us intimate knowledge of product roadmaps and licensing strategies for XR hardware and software OEM's. This inside tract allows us to develop cost effective project budgets that maximize capital and operating expenditures while keeping an eye towards product evolution and can guide CFO activities with concerns around depreciation and amortization schedules.
Discovery and Business Case Development
RazorEdge strategists will conduct applicable interviews with employees, vendors and customers involving workflow, technology and competitive analysis for new and existing XR Channel based solutions. Our team conducts feasibility analysis and will work with key leadership to prepare a comprehensive opportunity definition, and Cost/ROI justification. XR is still brand new to most corporate leadership teams and the RazorEdge team has extensive experience guiding corporations through emerging channels.
Solution Ideation and Concepting
RazorEdge works side by side with our client partners to weave corporate messaging and marketing themes into compelling stories. We lead ideation sessions and develop mood and story boards that inform the formal design process for a given Virtual or Augmented Reality experience. We draw upon the experience of web, mobile, game and film design and development in creating character narratives. We leverage best in breed tool sets borrowed from the worlds of web/mobile user interface design as well as visual effects storyboarding for 3D game and film animation.
RazorEdge will provide formalized management of the XR experience pipeline, including maintenance of an experience backlog complete with formalized scenarios, business requirements, and acceptance criteria for the delivery of key functional areas and interactivity built into the experiences. Managing the XR experience pipeline requires formal systems to track parallel work streams across. We leverage tried and true agile project management and VFX pipeline management suites like Azure DevOps and FTrack.
XR Experience Development
Continuous improvement and enhancement of the existing Virtual and Augmented Reality applications are necessary to stay ahead of the maturity curve for Extended Reality hardware and software. We understand that larger projects inevitably require formal budgetary processes but this should not slow down smaller projects, micro pilots or experience enhancements that arise throughout the course of a business year.
RazorEdge will provide the following functions associated with these change requests:
Process and Technical Feasibility Analysis for the requested change
Technical Asset Development (3D Modeling, Animation, Texturing, Shading)
XR Experience Development (Navigation, Interactivity, Audio/Visual Asset integration)
QA Testing and Production Release