RazorEdge
architects for digital innovation

VR For Architecture

RazorEdge ADAPTIVE DESIGN SOLUTIONS

FOR Architecture

 

ARE YOU ADAPTING TO clients and COMPETITORs ALIKE?

Your architecture, construction and engineering clients demand and deserve solutions that adapt to their unique wants and needs. Getting inside the mind of a consumer or business requires the ability to communicate over increasingly personalized and interactive mediums. Traditional 2D blueprints or static 3D model renderings simply cannot compete with the power of Virtual Reality (VR) and Augmented Reality (AR) to transport your client inside a fully immersive and interactive 360° world built from your exact design specs.

Your more mature competition may already be leveraging these capabilities, requiring you to accelerate beyond passive VR/AR simulation into real time immersive eye tracking. Retinal and pupillary sensors in headset can deliver quantitative analysis on a client’s visual and emotional perception of your design.

Introducing RazorEdge ADAPT

ADAPT is a continuous improvement framework that borrows from Adaptive Architecture and Iterative Software Design philosophies. The framework is pluggable and allows Architecture Design firms at any stage of technological maturity to integrate our solutions into existing workflows.

REACH OUT TO RAZOREDGE

ANALYZE

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Fixed or drone based volumetric capture technology can deliver major advantages over traditional site survey.

Current generation scanners are capable of precision ranging from a few centimeters to sub millimeters. Full depth and color information can now be captured, depending on the use case.

DRAFT

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Creating 3D Model Rendering from existing CAD or other architectural modeling of BIM software is a precursor to development of VR or AR simulations.

Depending on your use case, renderings can range from low poly (high performance) or high poly (photo-realism).

AUGMENT

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3D Models rendered out during the draft phase can now be used in the development of extended reality experiences that can be delivered via a variety of VR headsets and AR smart glasses.

The ability to annotate the model or provide verbal feedback directly from inside the experience can be added to the immersive client experience.

PERFORM

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Client participates in immersive VR/AR experience. A combination of eye tracking analytics and behavioral observation are leveraged to isolate key client analytics from within the VR/AR headset itself.

TRANSFORM

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Analytics from the Perform Phase are compiled by RazorEdge and presented in an easy to understand format for consumption by Design and Techincal Architects.

Results of how the client felt and acted during the experience is fed back into the DRAFT phase and the cycle continues until the client is satisfied.