RazorEdge | Tech Strategy - Engineering - Virtual & Augmented Reality (XR)
razoredge-banner-xr-vr-managed-program.jpeg

Managed XR Program

Managed XR Program

for Augmented and

Virtual Reality

Your Chief XR Officer Partner

Formulating, executing and managing an effective and value-added virtual, augmented, or extended reality (XR) program requires deep, broad knowledge in a complex channel that is fluid and continuously changing. The resources at RazorEdge are passionate about the current XR landscape and where it is heading. The Managed XR Research and Development Program is an annualized, subscription-based service that delivers strategic planning, program management, innovative research and continuous enhancement capabilities to your company at a level that best fits the maturity of your XR Channel.

With the managed XR program, RazorEdge becomes an extension of your team to help identify business opportunities, create comprehensive solutions, and develop immersive experiences including 3D modeling, 360 video, animation and interactive programming.

What is XR?

Extended Reality (XR) is a blanket term that encompasses immersive Virtual and Augmented Reality experiences delivered via head mounted displays, smart glasses, mobile devices and other wearables. RazorEdge believes that all experiences must be additive to our physical reality which is why we focus on extending the sights, sounds and interactions with our natural world.

Why do I need a Managed Program?

Most corporate marketing, sales, operations and IT professionals are too focused on daily operations to keep pace with the continuous and rapid evolution of XR related software and hardware and enabling technologies. As a company's XR solutions portfolio grows, it becomes increasingly complex to deliver timely features, fixes, and upgrades without a comprehensive program. Customers, Vendors and Employees require targeted, personalized and dynamic experiences not static, one-size-fits-all applications.

Program Levels

PLAN FEATURES
Education & Training
Program Strategy & Management
XR Device & Software Access
XR Experience Development
VR/AR Association Membership
XR Explorer
$2500
Education and Training
Included in Plan Education and Training Services Include: Hands on Demonstration HARVEST™ Seminars
Strategy and Management
4 Hours per Month Strategy & Management Services Include: Experience Ideation Business Case Creation
XR Device & Software Access
Included in Plan XR Device & Software Access Services Include: Loaner Units Available Purchase Discounts
XR Experience Development
10 Hours per Month Design & Development Services Include: Proof of Concept Creation
VR/AR Association Membership
Included in Plan Membership Offers Include: 1 Personal Membership Included 10% Corporate Discount
XR Creator
$6000
Education and Training
Included in Plan Education and Training Services Include: Hands on Demonstration HARVEST™ Seminars Corporate Intel Briefings
Strategy and Management
10 Hours per Month Strategy and Management Services Include: Experience Ideation Business Case Creation
XR Device & Software Access
Included in Plan XR Device & Software Access Services Include: Loaner Units Available Purchase Discounts
XR Experience Development
25 Hours per Month Design & Development Services Include: Proof of Concept Creation XR Pilot Creation
VR/AR Association Membership
Included in Plan Membership Offers Include: 1 Personal Membership Included 20% Corporate Discount
XR Accelerator
$10K
Education and Training
Included in Plan Education and Training Services Include: Hands on Demonstration HARVEST™ Seminars Corporate Intel Briefings
Strategy and Management
20 Hours per Month Strategy and Management Services Include: Experience Ideation Business Case Creation Project Management
XR Device & Software Access
Included in Plan XR Device & Software Access Services Include: Loaner Units Available Purchase Discounts Early Access Program
XR Experience Development
45 Hours per Month Design & Development Services Include: XR Proof of Concept Development XR Pilot Development XR Experience Enhancements
VR/AR Association Membership
Included in Plan Membership Offers Include: 1 Personal Membership Included 35% Corporate Discount
XR Innovator
$22K
Education and Training
Included in Plan Education and Training Services Include: Hands on Demonstration HARVEST™ Seminars Corporate Intel Briefings Developer Training
Strategy & Management
50 Hours per Month Strategy & Management Services Include: Experience Ideation Business Case Creation Project Management
XR Device & Software Access
Included in Plan XR Device & Software Access Services Include: Loaner Units Available Purchase Discounts Early Access Program Device BuyBack Program
XR Experience Development
100 Hours per Month Design & Development Services Include: XR Proof of Concept Development XR Pilot Development XR Experience Enhancements Real Time Device Support
VR/AR Association Membership
Included in Plan Membership Offers Include: 1 Personal Membership Included 50% Corporate Discount
 

What’s Included?

Education & Training

Artboard 2@2x.png

HARVEST Seasonal Seminars
3-4 hour seminars and hands on instruction and demonstration by industry leaders in AEC, Healthcare, Engineering, Automotive and more typically hosted at the AGORA. The purpose of these seminars is to educate both innovation teams and senior leadership through presentation of case studies that prove real world ROI.

Corporate Training
As a founding member of the 2nd largest Midwestern Chapter of the Global VR/AR Association of over 24,000 worldwide professionals and 4,100 companies, RazorEdge has strong industry ties to thought leaders, ground breaking engineers and seasoned audio, optics, haptics and VFX industry veterans who provide a wide range of webinar and both online and on premise training and education solutions.

Hands on Demonstration
Participants receive hands on demonstration of various business solutions targeted to customers, vendors and employees through the XR Channel in our downtown Cleveland XR Lab.

XR Exhibit Development
RazorEdge can work with client partner creative and marketing teams on strategy, ideation and concepting for XR based exhibits and presentations at huge industry focused conferences. We can collaborate on case study development at the intersection of your specific verticals and XR through our partnership with leading OEMs.

XR Device/Software Access, Research and Prototyping

razoredge-xr-devices-lab.jpg

CHANNEL XR

Access to Pre-Release and Production XR Hardware/Software

RazorEdge maintains strategic OEM and supplier relationships including a strategic partnership with Cleveland based CHANNEL XR, a fellow CLEVR Company and niche value-added reseller focused on equipment, peripherals and software used in the creative design and production pipelines for Extended Reality, Game, Immersive Film and Holographic experiences. These partnerships allow our clients partners to participate in early access, beta and even alpha stage programs for a wide range of XR devices and software development kits.

Access to focused best in breed XR Research

RazorEdge only partners with research and analyst firms whose core focus is XR. Our strategic partnerships with VR/AR research team ARtillry Intelligence extends to our client partners comprehensive, relevant and timely analytics to guide decision making and overall XR Program strategy and execution.

Staying ahead of the competition

As our client partners continue their journey across the maturity curve of the XR Channel it is critical that parallel research and prototyping efforts take place to properly assess feasibility of incorporating emerging technologies and processes into the creation pipeline. Some very key technologies that are coming to market in 2019 which will dramatically improve the capabilities of XR experiences including, but in no way limited to:

  • Consumer grade AR glasses from companies like North, Oakley

  • Foveated Rendering allowing for much higher resolution images and 3D models

  • Shift of high end VR headsets from tethered to untethered models

  • Launch of 8K capable VR headsets including StarVR, Pimax

  • Shift in mobile VR headsets from Oculus and HTC Vive from 3DOF to 6DOF allowing for correct hand positioning in experience

  • Launch of Microsoft HoloLens version 2 AR headset and others

  • Commercialization of haptic gloves

  • Eye Tracking (including both Retinal and Pupillary data)

  • Emergence of rapid prototyping platforms like Microsoft Maquette, Amazon Sumerian

  • Launch of new AR development platforms like Adobe Project Aero

 

Program Management

Enthusiastic people. Clever qualified young programmers attentively looking at the futuristic device and feeling impressed by the great results of their common work

XR Asset Planning and Budgeting

Our OEM and supplier partnerships grant us intimate knowledge of product roadmaps and licensing strategies for XR hardware and software OEM's. This inside tract allows us to develop cost effective project budgets that maximize capital and operating expenditures while keeping an eye towards product evolution and can guide CFO activities with concerns around depreciation and amortization schedules.

Discovery and Business Case Development

RazorEdge strategists will conduct applicable interviews with employees, vendors and customers involving workflow, technology and competitive analysis for new and existing XR Channel based solutions. Our team conducts feasibility analysis and will work with key leadership to prepare a comprehensive opportunity definition, and Cost/ROI justification. XR is still brand new to most corporate leadership teams and the RazorEdge team has extensive experience guiding corporations through emerging channels.

Solution Ideation and Concepting

RazorEdge works side by side with our client partners to weave corporate messaging and marketing themes into compelling stories. We lead ideation sessions and develop mood and story boards that inform the formal design process for a given Virtual or Augmented Reality experience. We draw upon the experience of web, mobile, game and film design and development in creating character narratives. We leverage best in breed tool sets borrowed from the worlds of web/mobile user interface design as well as visual effects storyboarding for 3D game and film animation.

Project Management

RazorEdge will provide formalized management of the XR experience pipeline, including maintenance of an experience backlog complete with formalized scenarios, business requirements, and acceptance criteria for the delivery of key functional areas and interactivity built into the experiences. Managing the XR experience pipeline requires formal systems to track parallel work streams across. We leverage tried and true agile project management and VFX pipeline management suites like Azure DevOps and FTrack.

XR Experience Development

Closeup coding on screen, hands coding html and programming on screen laptop, web development, developer

Continuous improvement and enhancement of the existing Virtual and Augmented Reality applications are necessary to stay ahead of the maturity curve for Extended Reality hardware and software. We understand that larger projects inevitably require formal budgetary processes but this should not slow down smaller projects, micro pilots or experience enhancements that arise throughout the course of a business year.

RazorEdge will provide the following functions associated with these change requests:

  1. Process and Technical Feasibility Analysis for the requested change

  2. Technical Asset Development (3D Modeling, Animation, Texturing, Shading)

  3. XR Experience Development (Navigation, Interactivity, Audio/Visual Asset integration)

  4. QA Testing and Production Release